The archery industry is among the beneficiaries of “Hunger Games” mania, attracting new fans thanks to the media’s consistent advertisements of a hot heroine with a bow and arrow. Whatever works for getting kids outdoors seems terrific; let’s just hope they don’t create an archery wii game.
Artist Herdeg is one of the pioneers of photomontage in posters. Here, three well-favored archers– with varying degrees of experience with the bow and arrow– promote the sun-drenched, sporty environs of St. Moritz, with photo-credit being given to Hubmann. Herdeg studied his craft in his native Zurich as well as in Berlin and other world cities; he became art director, designer and publisher of the magazine Graphis; and he earned numerous accolades from his peers, including the 1987 award of the Parson’s School of Design in New York.