The leading name in luxury wristwatches, Rolex has been the preeminent symbol of performance and prestige for over a century.” That’s how the company describes itself on its website. And without a doubt it’s true. However, it does sound a bit stuffy, doesn’t it? Once more it’s Leupin to the rescue. Seeing as their logo openly implies that a Rolex is fit for a king, Leupin simply adds the arm of a Rolexed monarch to a black background, pointing to the logo. Sly and masterfully understated.