or
or

Monsavon

by Savignac
YEAR:
ca. 1949
SIZE:
59 x 40 inches (150 x 102 cm)
REFERENCE NUMBER:
3871

DESCRIPTION:

This is Savignac’s most celebrated poster; its importance to his career is made clear in the first words of his autobiography: “I was born as the age of 41, weaned on the udder of the Monsavon cow.” The design lets us know in no uncertain terms that this Procter & Gamble soap is made with milk. As an accurate picture of how that’s accomplished, it leaves something to be desired; as a delightful poster, nothing. Savignac was the enfant terrible of French poster art, who, along with Bernard Villemot, had more impact on that country’s graphics of the past forty years than any other artist. As for his style, there are no displays of technical virtuosity that might compete with the wit-only disarmingly simple, almost childish brushwork, basic colors and uncluttered design.

Bibliographie: “Savignac affichiste”, n°314a, p.299

Musée de l’Affiche – Exposition “trois siècles d’affiches françaises”, n°103

“Les réclames des années 50 “,p.54

“Savignac de A à Z “, p.21

EXPLORE OUR GALLERY

PRICING

Please call (843) 534-0758 or
CLICK HERE for pricing and ordering information

You Might Also Like

Dentifrices Gelle Freres

by Carlu Learn more ›

And Very Nice Too!

Learn more ›

Duncan Yo-Yos

by Gid Learn more ›

Dolce Gabbana Fashion Soccer Players

Learn more ›