Dudovich was one of the most prolific and important of the Italian poster artists. He designed more than six hundred posters in a career that spanned more than half a century. This poster for a liqueur marks Dudovich’s triumphant return to Ricordi after his six-year stint at Chappuis. It is not only one of his masterpieces, but a masterpiece of Italian poster art itself. Using light in a staggeringly effective manner against flat tones and half-tones, he depicts a voluptuous woman leaning over to smell the aroma emanating from a small glass of liqueur. The manner in which the light effusing from the glass spreads all over the table and her body is handled in an exceptionally sensual manner. Her generous decolleté helps turn this simplest of gestures into an unforgettable, monumental act. Weill p. 88, Ricordi 183, Dudovich 170, Manifesto 400.