From 1903 onward Cappiello began to change his approach to poster design. He began to invent characters, some of which (through repetition in advertisements) began to become associated with the products. The first, in 1903, was the green lady on a red horse advertising Chocolat Klaus; other classics include the 1910 Cinzano zebra and Chocolat Poulain’s foal. Fernet Branca belongs to the same group of early visual devices that Cappiello designed. This is the rare Italian version. Cappiello/Firenze p. 80, Menegazzi p. 164 no. 169.