- 35 1/2 x 24 1/2 inches (90 x 62 cm)
- REFERENCE NUMBER:
An image as succulent as it is well executed. For the Wilhelm Mozer delicatessen and food store, Hohlwein has created an overloaded table of delectable comestibles; a red lobster, red roses, oranges, lemons, champagne and brandy against a dark purple background. The table is so bountifully laden that, like a cornucopia, it runneth over, and Hohlwein captures this sense of plenty by having the food actually extend past the boundaries of the borders as if there weren’t enough room to hold it all.
This poster was on permanent display in the old MOMA.
Thoughts of Willy Wonka can’t help but come to mind when one gets a look at this Rutz design for Stalden preserves. Certainly the disproportion is meant to convey the big fruit-and-sugar deliciousness of the product, but isn’t it far more fun to take the promotion at face value, with a quartet of tots literally can-diving. A delightfully sticky overstatement.
Signed and numbered 4 of 100.
Among the most enlightened companies of its day, Levevre Utile sought many ways to popularize its products, among them posters prepared by top artists. Here, we see an assortment of decorative boxes and toys the company used to attract youthful clientele, some of whose adorable members are obviously responding to the bait– an equally sure lure for mothers interested in pleasing their offspring” (Gold,42). Bocchino’s several designs for Lefevre Utile had a wholesome feel about them; he was the Norman Rockwell of the biscuit world as this image makes clear.