In the period between the wars, Roger Broders was the finest designer of French travel posters. Many, including many of his best, were for the French railways-in fact, the majority of them were for a single company: the Paris-Lyon-Mediterranee. “Broders loved to include his family in little ways in certain posters” (Broders p. 11). The design on this luxurious beach-goer’s wrap was likely modeled after a textile design originally made by Broders’ wife, Marguerite.
Bibliographie: “Broders. Travel posters” p. 39
“Voyages. Les affiches de R.Broders” p.97
“Le train à l’affiche n°242 p.113Learn more ›
This is Savignac’s most celebrated poster; its importance to his career is made clear in the first words of his autobiography: “I was born as the age of 41, weaned on the udder of the Monsavon cow.” The design lets us know in no uncertain terms that this Procter & Gamble soap is made with milk. As an accurate picture of how that’s accomplished, it leaves something to be desired; as a delightful poster, nothing. Savignac was the enfant terrible of French poster art, who, along with Bernard Villemot, had more impact on that country’s graphics of the past forty years than any other artist. As for his style, there are no displays of technical virtuosity that might compete with the wit-only disarmingly simple, almost childish brushwork, basic colors and uncluttered design.
Bibliographie: “Savignac affichiste”, n°314a, p.299
Musée de l’Affiche – Exposition “trois siècles d’affiches françaises”, n°103
“Les réclames des années 50 “,p.54
“Savignac de A à Z “, p.21Learn more ›
A figure of much controversy, Joe Camel originally made headlines in January of 1980 when the Chambre Correctionelle de Paris ruled that the design violated French law, allowing only the package or its trademark to be shown but no one physically smoking. Years later, he would again figure in the news when a war was waged against his ability to specifically target children.Learn more ›
In a style more consistent with his stage designs, Cassandre depicts a tranquil vista on a Venetian canal. Cassandre’s talent was widely recognized early on, and he became the first poster artist to be honored with a one-man show at New York’s Museum of Modern Art in 1936. Mouron pl 68 (var), Suntory 65, Travel Italia p. 63.Learn more ›
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